The beginning of the journey before independence
Anand Milk Union Limited (Amul) was established in Gujarat almost 77 years ago. Known for making ‘White Revolution’ in India, Dr. Varghese Kurian quit his job as a mechanical engineer at the age of 28 and started a company in Anand, Gujarat. In the early days of the company, 247 liters of milk was collected daily from farmers and today, after 76 years of independence, Amul collects 2.50 crore liters of milk daily. Not only this, about 100 crore people in the country use one or two Amul products in their daily routine. Kurien is also known as ‘Milk Man of India’.
More employment than Tata-Ambani
You will be surprised to know that this dairy company is beating even the giants of the country. Varghese Kurian’s company has been a pioneer in providing employment across the country compared to Reliance, Adani, Ambani, Tata group. Adani employs around 2 lakh people while Tata Group has a total workforce of around 8 lakh. Apart from this, Mukesh Ambani’s Reliance employs Rs 3 to 4 lakh people. On the other hand, Amul is employing 1.5 lakh people. Arun is connected to more than 3.5 lakh farmer businesses in the country, creating large scale employment in Amul company manufacturing, plant workers, transportation, marketing, distribution and sales. The company manufactures products such as dairy products, sweets etc. in its 87 plants.
Contribution to rural economy
Started from a small village in Gujarat, farmers, shepherds, animal husbandry, women have joined this business. The company’s former MD RS Sodhi had said during an event that their aim is to connect village farmers and animal husbandry with the economy. Amul is making a significant contribution to the country’s rural economy.
Amul contributes 30% daily to the rural economy. It is a cooperative, which Amul claims gives 80 percent of its revenue to farmers. Amul maintained consistent financial growth. The turnover of the company was Rs 1,114 crore in 1994-95, which rose to Rs 39,248 crore in 2020-21. The total turnover of Amul and its 18 district cooperative milk producers has reached 53 thousand crores. Significantly, after making its mark in milk and milk products, Amul began its expansion into non-milk products. Amul’s FMCG products like edible oil, flour, milk based beverages, honey are currently available in the market.