IPL will now be seen for free! Jio’s big decision will shock Hotstar

Mumbai: After the FIFA World Cup, Reliance Jio is once again coming up with a special gift for sports lovers. This time, along with the players, Jio will also hit fours and sixes in the cricket field. With the help of Reliance, Jio Company, you will be able to enjoy IPL 2023 matches for free. Reliance Jio has acquired the digital rights for IPL matches. Viacom 18 has acquired digital media rights for IPL season 2023-2027 for Rs 23578 crore.

This one decision of Jio is going to give a big shock to its competitors. Jio with its free streaming plan will have a big impact on the viewership of competing digital formats.

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Reliance Live is looking to disrupt the sports streaming market after it aired the FIFA World Cup for free on the Jio Cinema app last year; Now they are planning to broadcast Indian Premier League (IPL) 2023 season for free. This is being determined after Viacom18 tested a model that will broadcast FIFA World Cup 2022 for free on Reliance’s Jio Cinema app. The matches were streamed on the app as well as on TV channels like Sports 18 and Sports 18 HD, making them a hit.

Reliance-owned Viacom18, which has bought the digital media rights of the IPL season from 2023 to 2027 for a whopping Rs 23,758 crore, is exploring several strategies to execute the same plan, reports The Hindu BusinessLine. There is free streaming for IPL.

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The report also says that Reliance may offer the product for free for market share. If this happens, for the first time IPL can be watched for free. Viacom 18 is likely to give it a tough fight with rival Disney-Star, which owns the league’s DTH rights.